CEW UK, the most influential organisation in the beauty industry has announced their unique partnership with Landsec – owner of various retail destinations including Bluewater in Kent, Westgate Oxford and Trinity Leeds – which will offer beauty brands the exclusive opportunity to open pop-up stores in some of the UK’s highest footfall destinations.. In the first collaboration of its kind between a beauty industry leader and a landlord, Landsec will offer pop up space to budding beauty brands supporting their entry into new markets.

From July, members of CEW will be able to register interest for select Landsec UK locations such as London’s Victoria; Trinity Leeds; or Bluewater in Kent to access these major shopping destinations’ audiences. Landsec will select from the shortlist of beauty businesses and brands that it believes will offer the best experience to shoppers within their destinations.

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