Cath Kidston to launch UK flagship store

 

December 5 marks the launch of a new Cath Kidston UK flagship store. Located at 180 Piccadilly in London, the new store launches in the brand’s 20th birthday year, with the new flagship set to take the brand’s store portfolio in the UK to over 60. Key product ranges, including home, accessories fashion and kids will be displayed alongside vintage furniture. The store will also play home to the exclusive Piccadilly Print, a never before-seen design, featuring all that is iconic about London life including pigeons and black taxis. Launching initially on tea towels, cups, key rings, post cards and blankets, the range will be housed in a dedicated London area. Additionally, the store will offer a bespoke modern vintage furniture upholstery service. After choosing a vintage furniture style, customers can browse print options only available at 180 Piccadilly. Cath Kidston will showcase a preview of its spring / summer 2014 collection at a press day later this month – see Fashion Insight Events.