Peretti Communications has been appointed by French interior fabric and furniture company, Caravane, to launch its first concept-store in London. The store, which will be located on New Cavendish Street W1, is due to open on February 5, 2014. Caravane will offer a curated edit of authentic, quality furniture and accessories including beds, sofas, curtains, homeware and lighting. Like its four sister-outlets in Paris, the Caravane store will be an interiors destination dedicated to colour and to rest and relaxation in the home. Peretti Communications will be implementing a comprehensive consumer lifestyle media relations campaign to drive brand awareness around the store opening and will be reporting directly to Véronique et Jack-Eric Piedeleu, the owners of the brand.

www.caravane.fr