Caprice Bourret, CEO & Founder of By Caprice Products, has licenced out her brand to Sadaqat, one of the world’s leading textiles suppliers and enterprises, dubbed the ‘Victoria Secrets’ of the bedding world. The announcement sees manufacturing for the By Caprice bedding collections move to Sadaqat’s Head Quarters in Pakistan to join a host of household names, including Disney Europe.

By Caprice Home has seen massive growth since its launch only three years ago and has become recognised for its glamour, design, originality and high quality. The move is an integral part of the company’s expansion plans to launch in multiple global territories as well as developing the core product range. With offices in Manchester UK, New York USA and Australia (where they trade as Sleepworld) Sadaqat is a highly regarded manufacturer and exporter of home textiles with decades of experience, and this landmark move sees Sadaqat venture into a branded range, for the first ever time.

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