Camptoo appoints Rooster PR for UK launch
Camptoo, a sharing economy platform for owners and renters of campervans and motorhomes, has appointed Rooster PR as their UK PR agency as they prepare to launch into the local market. British travellers can choose from the almost 1,500 vehicles spread across Europe, or from the more than 200 across Australia if headed Down Under for an extended road trip. The vehicles Camptoo offers range in size, style, age and facilities, catering to all manner of travellers, whether young adventurers looking to get back to nature, families wanting the freedom to create their own itinerary, or those looking for luxury on four-wheels as they make their journey. Rooster will work to build Camptoo’s industry profile as a challenger brand in the travel and online sectors with a PR programme that both encourages owners to list their vehicle on the site and entices travellers to book. The company currently operates across Europe and Australia. In just three years since it launched, users have booked almost 100,000 nights in mobile vehicles via the site.