Cadenzza, the new jewellery concept from Swarovski, is launching its flagship store on 25 Long Acre in Covent Garden on December 12. The store launch marks the fifth for the brand in the past seven months. Specialising in seasonal collections, Cadenzza aims to fill a gap in the market where fashion seekers can find unique pieces and express their sense of style through jewellery both for the everyday, and the occasion. Based on an editorial layout, Cadenzza’s store design mirrors that of fashion magazines, enabling consumers to shop by the latest trends and catwalk looks. Furthermore, the new Long Acre store will feature a new designer wall, highlighting the newest talent in the industry, as well as a catwalk window and open displays – so customers can easily try on the pieces. Consumers can purchase from designers including Jean Paul Gaultier, Versace and Oscar de la Renta as well as more emerging names such as Mawi, Anton Heunis and Bibi Bijoux. Cadenzza’s ecommerce site is now live cadenzza.com. Interview opportunities are available with Marketing Vice President Elisabeth Stark.

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