Burt’s Bees announces the opening of its first UK brand store. Inspired by a beekeeper’s mercantile, the Pop Up Hive features natural, wooden furniture, yellow surfaces and hexagonal honeycomb fittings. The Pop Up Hive, which opens on May 1 for eight weeks (see Fashion Insight Events), will feature the full range of Burt’s Bees products including lip balms, the Classics collection and the latest lip colour products. Brand experts will be on hand to offer skincare advice, demonstrate lip colour products and prepare personalised gifts and gift-wrapping services.

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