Burberry has expanded its global flagship at 121 Regent Street in London, to create an exclusive area dedicated to gifting. The new space will also accommodate an all day café that will offer an entirely British menu. The extension celebrates the very best of British craftsmanship, creativity and produce. The gifting area houses a seasonally updated collection of gifts created for the store alongside an assortment of existing products centred around home, including throws, blankets, cushion covers, candles and games; Stationery, including notebooks, diaries and desk accessories; and Travel, including luggage tags, passport covers and travel sleeves. Gifts can be personalised in a number of ways including embroidery and leather embossing performed by hand by skilled craftsmen based in the store. Gifts can be wrapped at stations located within the space, with a wide selection of exclusive printed and solid ribbons available for customers to choose from, as well as personalised gift cards from paper embossing machines in store. Additionally, the brand is launching Thomas’s, an all day café, offering a menu of British classics from afternoon tea, to lobster with chips, seven days a week, using the finest seasonal produce from small farmers and artisan suppliers from around the UK.

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