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British fashion label AMYKARINE appoints PR
Felicities has been appointed to handle PR activity for British fashion label AMYKARINE. The independent label specialises in creating unique textile designs and luxury silk scarves. All items are limited edition pieces, made in 100% natural, luxurious textiles and ethically manufactured in England following the principle of eco-sustainable production. Founded by siblings, Amy and Karine Brutijan, AMYKARINE draws inspiration from the designers’ Armenian background. The collections are created using a mixture of art techniques; hand-painted and hand- drawn colourful illustrations, and each season AMYKARINE produces both classic carré style silk twill scarves, as well as oversized silk chiffon squares.