The British Fashion Council (BFC) has announced the launch of the 2019 BFC/GQ Designer Menswear Fund supported by JD.com Inc, a £150,000 cash prize with 12 months high-level mentoring to accelerate the winner’s business and grow its global reputation. Caroline Rush, CEO British Fashion Council and Dylan Jones, Chair of Menswear and Editor in Chief of British GQ hosted a reception at Annabel’s Private Member’s Club to celebrate the re-start of this incredibly important menswear fund and to officially open applications. Leading Chinese company JD.com Inc. generously supports the BFC/GQ Menswear Fund as part of a two-year sponsorship deal that was announced in September 2018 as part of the BFC’s China Partnerships Strategy 2018-2020. With China being the world’s second largest consumer and luxury market and an increased interest from Chinese consumers for British designers, the partnership allows the BFC to help design talent better engage with the Chinese market as part of the fund’s mentoring programme and JD.com’s goal to expand its global fashion presence and bring more British brands to China. The deadline to submit applications is 20th February 2019.

www.britishfashioncouncil.com