London Fashion Week (LFW), February 2020 marks a milestone with British Fashion Council (BFC) and Official Partner TONI&GUY, proudly announcing an incredible 15 years and soon to be 32 seasons of working together in total. In this time, TONI&GUY has created bespoke looks for over 100 fashion designers, working backstage with both long established and emerging British talent such as: Paul Costelloe, GILES, Pam Hogg, Basso & Brook, Roksanda Illincic, Malan Breton, House of Holland, Mary Katrantzou, JW Anderson and Sophie Webster.  The session team has also styled the hair and transformed the looks of top models, Cara Delevingne, Erin O’Connor and Agyness Deyn.

TONI&GUY’s Global Creative Director Sacha Mascolo-Tarbuck has formed a strong alliance with Caroline Rush, Chief Executive, BFC – embarking on a journey which began in September  2004, with a vision to align the brand’s strong heritage and position as being an authority in hair trends , whilst strengthening the pivotal link between fashion and hairdressing.

TONI&GUY continues to provide free support London Fashion Week designers with an award-winning session team backstage – headed by some of industry’s finest stylists as well as supplying numerous goody bags throughout LFW.

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