Pop-up shop launches at London Fashion Week 

This September the British Fashion Council will launch a pop-up shop to celebrate British contemporary fashion at London Fashion Week (LFW).  The onsite pop-up at Somerset House will feature an edit of some of the creative industry’s most exciting names. The Shop, a concept store that will launch on September 13 and be open through to Vodafone London Fashion Weekend, aims to be an opportunity for collaboration and exploration; a creative environment for brands to sell product to a highly targeted consumer audience made up of trade and industry insiders (LFW), and a hungry trend-driven audience (VLFW). Set across two rooms in the West Wing of the ground floor of Somerset House, The Shop will house AW13 ready-to-wear, accessories and shoes by brands including Markus Lupfer, Bella Freud, Sophia Webster, Prism, Dominic Jones, Zoe Jordan, Lulu & Co. and House of Holland. The space will be designed by Robert Storey, with the logo created by artist, Sir Peter Blake. The Shop will also play host to a series of pop-up events and will be open to the public. These include flash sales, musical performances, readings, interviews and guest appearances.

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