Following the development of a creative brand building campaign over the past six months, Goodmans, the British electronics brand has appointed Radiator Communications to handle PR and social media. Taking over from incumbent agency Octopus, Radiator will target a wide range of media from gadget to design, music and lifestyle channels as well as bloggers and vloggers. Social media, events and PR campaigns will run in tandem, led by Account Director, DK Cheung & Head of Digital, Scott Cable. Founded in 1923, Goodmans is known for producing innovative audiovisual equipment and making them accessible to a wide audience. As a brand, it has always moved with the times and the latest iteration of its product range will be reflected with a new identity to resonate in the UK as well as abroad. Radiator will create and deliver a marketing campaign to communicate this next stage of its ongoing evolution. To coincide with the company’s brand direction, Goodmans has launched a new range of products that are created with quality, innovative design and simplicity at their core. Further products are to be released in the coming months that continue to reflect the values of the brand.

www.goodmans.co.uk
@Goodmans_UK
www.radiatorpr.com
@radiatorcomms