Brandnation has been appointed to handle UK Public Relations for Jolen Creme Bleach, a bleach brand for facial and body hair. Brandnation will be working to a wide-ranging brief that will include the relaunch of Jolen to a younger consumer market via media and bloggers; the 50th anniversary of Jolen in the UK (in 2016); and various PR brand initiatives aimed at increasing awareness of Jolen amongst target consumers. Developed in the US 50 years ago Jolen Creme Bleach is now sold worldwide and is the safest and simplest way of making unwanted hair virtually invisible. Jolen is available in regular and mild formulations in two product sizes.

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