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Brandnation handles T3 Haircare
Brandnation has been appointed to handle UK PR activity for T3 Haircare. The brand specialises in electrical hair tools, including hairdryers and styling irons. The agency’s remit includes managing the brand’s UK press office as well as handling campaign launches for trade and consumer media, ambassador activation, blogger programme and supporting key fashion and beauty events. T3 products are stocked in destination retailers: Space NK, Harrods, Net-a-porter, Fenwick and launching in House of Fraser in December; and online at BeautyBay, Feel Unique, CultBeauty, Look Fantastic and www.t3haircare.com.