Brandnation has been appointed to handle PR activity for e-tailer MandM Direct. The site offers an all-encompassing one-stop shop for women’s and men’s fashion, footwear, sports kit and more. The communications brief will include increasing brand awareness across all media channels including UK consumer, online and trade. The MandM Direct story began in 1987 when Mark Ellis and Martin Churchward joined forces to create one of Europe’s leading online, off-price retailers, offering global brands at the lowest prices. The unique business model owes its success to the commitment of seeking-out the biggest fashion and sports brands at the lowest prices. 27 years on, and the local market websites cover the UK, German, French, Austrian, Dutch and Polish markets with an additional dispatch to another 20+ countries worldwide.

www.mandmdirect.com
@MandMDirect