Patterson Medical has appointed Brandnation to handle the PR for the company’s Biofreeze brand, comprising a range of cold therapy gels that help reduce pain. Brandnation’s Sport and Health & Beauty teams will be handling media communications for the brand, with activity spanning trade, consumer, specialist and digital sectors. The remit will also include working with Dr. Phil Page, a clinical physical therapist, athlete trainer and strength and conditioning specialist who is the Global Director of Clinical Education and Research for Biofreeze. Biofreeze products are clinically proven to help reduce muscular pain. Biofreeze is the number one recommended topical pain reliever as used by hands-on healthcare professionals*. For 20 years, Biofreeze has been helping people manage discomfort by offering a variety of benefits that assist in therapy, pain relief, exercise and overall comfort, resulting in quick effective relief as an alternative to pain killers.

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