Manchester online fashion house Brand Attic is launching a nationwide TV campaign to promote its autumn/winter collections in addition to expanding its workforce in line with an impressive growth trajectory. The business, which turned two this year, will broadcast its advertisements across prominent channels, including ITV, Channel 4 and E4, from 9 October until early December. Party wear features heavily in the advertisements, which are targeted at female shoppers and promote Brand Attic’s partner brands alongside its own-label pieces. In the past month, the business has hired in three new permanent roles and employed an additional three interns across marketing, graphic design and buying. Brand Attic recently added DKNY to its portfolio and has launched a new collection in collaboration with the New York-based fashion house, consisting of nine premium styles of loungewear that will be marketed through Brand Attic’s network of influencers.

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