Fashion brand Boohoo has announced the relaunch of its #WeAreUs campaign. Following the success of the first #WeAreUs campaign in 2015, for the launch of the 2016 Trans ad, the slogan returns and the new line up of brand ambassadors will be unveiled as the TV ad is aired in January. Celebrating the ongoing success of the boohoo sub brands – tall, petite and plus, the campaign features a variety of ambassadors modelling the trans-seasonal trends. At the forefront of the campaign are musicians Jillian Hervey and Lucas Goodman who make up the neo soul duo Lion Babe. Influencers and social media stars Lauren Hallworth, Felicity Hayward, Jourdan Riane, and Candice Blackburn were chosen to be part of the campaign for their unique sense of style. With trans-seasonal pieces being the building blocks of what’s to come, the new campaign features key product such as the parka, the classic striped shirt, denim dungarees, and a satin bomber.

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