Online fashion retailer boohoo.com has announced a sponsorship agreement with Burnley Cricket Club. The local area of Burnley plays an instrumental part in the boohoo operation, being the home to our Distribution & Customer Service Operations who serve all customers globally. The 3-year partnership between the online retailer and the cricket club will see the ground renamed as “The boohoo.com Turf Moor”, and significant investment will be put into “The Boohoo Junior Cricket Academy” to help develop both boys and girls cricket. President of Burnley Cricket Club, Michael Brown comments; “We are absolutely delighted to have a partner and sponsor as well-known as boohoo. It is not only a huge Company in its own right but is a big part of the Burnley community and it is fantastic they want to invest in junior and senior cricket and put even more back into the town through Burnley Cricket Club. We hope this agreement can be the start of a long and happy partnership.” Mike Suban, Head of HR at boohoo.com, said: “As one of the largest employers in Burnley, boohoo are proud to be part of the local community. We are continually looking to identify opportunities to create meaningful local partnerships and invest in the future of Burnley and its people. Burnley Cricket Club do a lot of great work nurturing junior talent through their academy, some of whom will be sons and daughters of our colleagues, and we are delighted to help support this initiative through this new partnership”.

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