International e-tailer boohoo.com has announced its partnership with World Federation for Mental Health, the international charity founded in 1948 in support of World Mental Health Day. The charity are the creators of World Mental Health Day that falls on Thursday 10th October. To celebrate, boohoo will be supporting the charity by
designing 7 T-shirts in colours red, orange, yellow, green, blue, pink and purple, each one to represent how #ColourAffectsYou. The boohoo brand are encouraging customers to support the charity and raise awareness by using their chosen colour tee to highlight their happy colour on World Mental Health Day. Consumers and followers will be encouraged to share their support on social using the #ColourAffectsYou hashtag online, with boohoo donating 25% of sales to the charity World Federation for Mental Health.

The t-shirts will be available to purchase from today at boohoo.com at £10 each.

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