BIOEFFECT appoints UK PR and unveils EGF SERUM

Icelandic skincare brand BIOEFFECT has appointed Activate PR to handle its UK PR activity. Additionally, February 2014 marks the launch of a new formula of its BIOEFFECT EGF SERUM designed to rejuvenate ageing skin. The serum is formulated with a reduction in the number of ingredients and an increase in the concentration of the EGF cellular activator. With only seven ingredients compared to over 50 chemicals typically included in traditional skin care products; BIOEFFECT EGF SERUM contains no oils, alcohols, preservatives or fragrance. Due to its unique purity BIOEFFECT EGF SERUM is hypoallergenic and suitable for all skin types. The BIOEFFECT EGF SERUM also includes glycerine, pure Icelandic spring water, hyaluronic acid and barley seed extract, which contains a number of important molecules which protect the EGF and condition the skin. BIOEFFECT is available in the UK online at bioeffect.co.uk, Boots.com and at selected retailers and spas including Selfridges.