Bio Sculpture Gel appoints Brandnation 

 

Brandnation has been appointed by Bio Sculpture Gel to handle its UK PR activity. Founded in 1988, Bio Sculpture introduced the first colour gel, soak off gel and gel nail sculptures, lasting up to three weeks. Bio Sculpture Gel is an advanced nail treatment that strengthens and conditions nails using a gel formula free from harmful chemicals. Brandnation will be working to an extensive PR brief with trade media, developing strategy to increase salon distribution, in addition to targeting new technicians into the industry. The consumer PR brief incorporates the education of media and consumers about the health and overall benefits of the Bio Sculpture system, positioning the brand as the number one premium nail gel product available on the high street, via ongoing news and editorial features.