Made in Chelsea’s Binky Felstead announces the launch of her own nail lacquer range Binky London. The collection launches exclusively on Ideal World TV on December 4 at 20:00. The range is launching with two in demand sets, the first being a range of five fashion forward Gel Effect statement colours that includes a free pearlised topcoat. The second set is a collection of five seasonal Christmas colours, which includes a free glitter topcoat. In addition to the launch sets Ideal World TV will also be offering a Binky London Base Coat and Top Coat. The trend-led brand is committed to catwalk responsive launches with a remit to bring new shades to market within a two week time frame. Priced at £4.95 each, the full range of 38 shades will launch in January 2014. Binky London will be available to buy online at escentual.com from early December.