The British Fashion Council (BFC) has announced a new partnership between the BFC/Vogue Designer Fashion Fund and JD.com Inc., China’s largest retailer with 258.3 million customers. With China being the world’s second largest consumer and luxury market and an increased interest from Chinese consumers for British designers, the partnership will allow the BFC to help talent engage with the Chinese market. Earlier this year JD.com Inc. launched JD Fashion with the goal of expanding its global fashion presence and bring more brands to China. This partnership will help enable the company to support Britain’s design talent and increase their footprint in China. JD Fashion will help designers that are part of the BFC/Vogue Designer Fashion Fund to enter an often difficult to navigate Chinese market. Known for their focus on providing a premium luxury shopping experience for its upwardly mobile customers, JD Fashion has made a significant push in the sector over the last year, bringing in dozens of world-class brands and rapidly growing its share of the Chinese luxury market. Earlier this year, JD.com, Inc. created the world’s first luxury white glove service through which online luxury fashion purchases are hand-delivered in electric vehicles by couriers clad in distinctive suits.  The partnership will be effective from January 2018 and will benefit the 2018 Fund winners. To launch this partnership JD Fashion supported Mary Katrantzou, winner in 2015 and Huishan Zhang shortlisted in 2017, on their London Fashion Week September 2017 shows.

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