New fashion production company Bex & Julz announce launch

 

Bex & Julz is an innovative new production company that explores and facilitates the potential links and collaborations within fashion, literature, music and film. Bex & Julz will launch on March 2013 with the VIP screening of four films that showcase the imaginative and groundbreaking nature of this exciting new concept. 

 

Bex & Julz are Rebecca Illing and Giulia Campaner, two friends who decided to launch their project in 2012 after noticing a gap in the fashion industry, having graduated from Central Saint Martin’s. As a partnership, they wanted to bring their professional experience in Theatre, Arts and Fashion together to create a new multi-disciplinary platform where fashion is presented through all kind of artistic mediums in the form of exclusive brand collaborations and commissioned projects. Together, they will specialise in art direction, acting, brand consultancy and representation.

 

Bex & Julz was born from the realisation that an alliance between fashion, film and powerful storytelling could result in something truly dynamic. In transforming scenes from their favourite novels, Rebecca and Giulia have created a platform to communicate and build innovative, memorable brand stories. Within each film, ambitious and extravagant garments are set against striking scenes from the novels as Rebecca and Giulia use exaggerated movements, extreme characterisation and expressive styling.

 

Designing the sets and styling each character, they conceive highly visual campaigns that merge everyday influences – the pages in a magazine, the characters we fall in love with in books, the people we see on the street and the films we never forget. Bex & Julz productions are compelling and engaging visual stories, that though based on classics, are contemporary and relevant.