Benefit Cosmetics introduces Hydra-Smooth Lip Color designed to keep lips hydrated with shea, mango butter and vitamin E. There are 10 shades, with three levels of coverage (sheer, medium and medium-full) including: Nice ‘n Teasy (rosy neutral), Frisky Business (shimmering nude), Lip Service (sheer pink-peach), Juicy Details (natural pink), Air Kiss (sheer bubblegum), Tutti-Cutie (sheer coral), Talk Flirty (orchid pink), Fling Thing (very berry), Dare Me (true fuchsia) and Wing Woman (peachy neutral). The Hydra-Smooth Lip Color collection by Benefit Cosmetics is priced £15.00 each available from September 2013.