Ben Sherman Shirt Bar goes online 

 

Ben Sherman has announced the launch of the Shirt Bar online. The in-store concept, staffed by Shirteliers, provides trained experts to help customers find the perfect shirt. From September the Shirt Bar experience will become multi-channel with the launch of a new app that aims to replicate the in-store environment. With over 88 designs, the app includes information on different colours, cuffs, collars and fabric. The app will also display ‘shirt of the week’ on a rotating mannequin and a Q&A section to assist with shirt dilemmas. The Shirt Bar app, created by Like Digital Media, will be available to download on smartphones, tablets and online.