Belle PR has been appointed to handle The Sleep Geek. James Wilson, known as The Sleep Geek, is one of the UK’s leading sleep behavior experts, helping people nationwide to solve their sleep issues. As well as assisting people to sleep better, James’ Sleep Lab works alongside household companies such as the NHS and Coca-Cola in producing products, services and environments to ensure everyone can get the sleep they deserve. With over 95% of people suffering with insomnia reporting low energy levels and over 75% of these experiencing poor concentration at work, James and his unrivaled Sleep Lab are more in demand than ever! Having suffered from insomnia from a young age, and confused by the support on offer from the medical profession and Sleep Experts at the time, James decided to tackle the problem hands-on in his late twenties by training as a sleep practitioner. This, along with his personal experience with poor sleep, gave him a unique insight in helping people to solve their sleep issues, and so The Sleep Geek was born. Working closely with his clients, James provides a clear and concise programme which is individually tailored to their personal needs (suitable for teenagers and adults). He also offers an informative sleep guide to help parents with younger children too. With poor sleep costing the UK economy £40bn a year, James and The Sleep Lab team aim to improve the way society deals with sleep issues and in 2017 they launched their ‘Sleep Better’ corporate offering. From big to small, they work with some of the country’s most successful companies to develop products and services to solve their employees’ sleep issues. This includes training staff to help team members who have sleep problems, educating people to create the perfect environment to sleep in, and offering advice on how to access the best medical treatment to those who may need it. Their mission is to help the world to sleep better by encouraging the individual to understand their personal sleep habits and the small changes and techniques they can make to improve these – the Sleep Lab is pioneering for poor sleepers, challenges brands’ integrity and gives consumers the knowledge they need to purchase the right products for them. Over the years James aka The Sleep Geek has attracted an ever-growing and loyal customer base, from the public, to press, to organisations and sports teams alike. His superior and unrivaled Sleep Lab service has allowed James to be regarded as one of the most popular and sought-after sleep experts in the UK. As the health and wellbeing industry booms, his positive influence in this sector only continues to grow.

www.thesleepgeek.co.uk