Award winning social enterprise, CLARITY-The Soap Co releases BECO – a new feel good, socially enterprising and better considered soap range putting real change in the hands of people across the UK. BECO is created in the social enterprise’s East London semi-automated factory – powered by people of whom 80% are visually impaired, disabled or disadvantaged. Not only does BECO save water, all ingredients are 100% eco-friendly, vegan friendly, cruelty free, and hypoallergenic.

The new BECO products consist of a 250ml vegan, eco-foaming hand wash (RRP: £4) which saves 88 litres of water per bottle compared to liquid hand wash; and a 97% organic, vegan, 100g triple-milled bar soap (RRP: £3) in three planet-friendly and eco-certified fragrances: Honey Blossom, Spring Meadow and Wild Berries. The eco benefits go far beyond this. Each bottle of foaming hand wash lasts 2.5 times longer than a liquid hand wash, meaning less plastic waste. The organic bar soap is also made with ingredients that have not been produced with herbicides, chemical fertilizers, or pesticides.

They have appointed Cow PR to handle all press and publicity.

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