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Beauty at Tesco re-launches social media channels and launches beauty hub
Beauty at Tesco has unveiled a new look and range of new and improved ways for customers to keep up to date with the brand. To keep customers and beauty enthusiasts updated with the latest news and advice, Tesco has given its social media channels a complete makeover and developed a new beauty hub at tescoliving.com. The brand has also launched a @beautyattesco Instagram account designed to give followers exclusive behind the scenes shots and videos from beauty photo shoots and offer tips from experts who work with the team such as celebrity hairdresser Leo Bancroft and nail artist Sophie Greenslade. The new look Pinterest page will show seasonal beauty collections and offer inspirational images and looks. Pins will link through to the Tesco site so customers can instantly purchase. The @beautyattesco Twitter has a brand new look and will offer advice, news on product launches and Beauty World store openings. The brand’s new beauty hub will feature product reviews, new trends and a video gallery of how to guides. All the items featured have an add to basket feature so that customers can instantly purchase their finds.
