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AQUIS appoints Beach House PR as US agency
Beach House PR has been appointed to work with cult towel brand, AQUIS as their US agency. Beach House, an award-winning strategic communications agency, will handle Aquis’ public relations, influencer marketing and social media efforts for the company. Aquis is made from Aquitex technology, an innovative, lightweight drying system consisting of ultra-fine fibres that are split into strands thinner than silk. They are uniquely woven to create channels that quickly absorb water away from hair without snagging cuticles or causing friction. Not only does Aquitex help hair dry faster, the innovative, trademarked fabric helps minimize the swelling and stretching of hair; protecting its integrity and helping those strands recover from water fatigue. Fluorescent PR is still their UK agency.
