Baylis & Harding has announced it will be sponsoring a race at this year’s Cheltenham Festival. This marks the first time that the British family-owned business has sponsored a horse racing event and follows its recent announcement regarding its sponsorship of the Porsche Club Championship for 2014. The Baylis & Harding Affordable Luxury Handicap Steeple Chase, as the race will now be known, will take place on March 11, televised on Channel 4. As part of the sponsorship deal, Baylis & Harding products will be included in goodie bags and will be exclusively used in all hospitality areas.

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