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Base to open first store outside the South East in Birmingham
Hammerson has announced that the independent childrenswear retailer, Base, is to open its first store outside the South East at Grand Central, Birmingham, this October. Base offers designer clothing for boys and girls from 0-16 years. The 3,500 sq ft unit, located next to Fat Face, and designed by Base’s in-house team, will stock a range of international fashion labels including True Religion, Lacoste, Versace, Moncler, Fendi, and Ellesse X Base – an exclusive collection designed by the brand.
Base Grand Central will be the brand’s seventh bricks-and-mortar store in the UK, and its first outside of London and the South East. The new store represents the first stage of its expansion strategy, and it will join a number of strong brands at Bullring & Grand Central including John Lewis & Partners, Arket, and Morphe.
