b. the communications agency has been appointed to handle the UK PR and communication for Sarah Jessica Parker’s new fragrance Born Lovely. Sarah Jessica Parker has a passion for layering scents and this signature fragrance was created to be an elegant classic. The Born Lovely fragrance is inspired by the loveliness all women are born with and aims to capture the youthful elegance and grace of modern femininity. Sarah Jessica Parker is excited to invite a new generation of women into the Lovely world. Born Lovely is formulated with notes of blushing freesia, honeysuckle and orange blossom. The florals are infused with sparkling cassis and an unexpected twist of spicy cedarwood. The composition has the sophistication of a fine perfume, and is imbued with a spirit that’s feminine, timeless and ageless.

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