Skincare and makeup brand B. announces celebrity make-up artist Cassie Lomas as its new Make-Up Ambassador. Cassie brings a wealth of beauty knowledge and expertise to the brand, having worked as a make-up artist for 17 years with the likes of Lady Gaga and Holly Willoughby. Cassie will work with the brand on material and how-to videos, offering expert advice and tips on how customers can use products and get the look of current trends. Additionally, the brand has teamed up with model and TV presenter Lilah Parsons to celebrate the brand’s first birthday. Cassie created four different looks using spring make-up launches from B. to produce a series of beauty shots and how-to videos to celebrate the brand’s first birthday.

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