Fashion, beauty and entertainment agency Avant PR has been appointed by new Manchester-based fashion brand Liena. Working with Liena on its national media relations and celebrity and influencer seeding, Avant PR will lead proactive campaigns across press placements and both organic and sponsored celebrity and influencer marketing avenues to communicate news of the brand’s launch and ongoing drops. Specialising in dresses, co-ords and playsuits in trend-led designs but with a timeless allure, Liena offers a commitment to quality, for pieces that will last throughout the seasons. The client win marks the agency’s sixth in 2020 so far, with further wins to be announced in due course. Avant specialises in fashion, beauty and entertainment PR, with clients including The Cheeky Panda, Smartere Secrets and Katie Belle.

www.liena.co.uk