Premium vegan hair brand Authentic Beauty Concept launches new styling product, Indulging Fluid Oil. Available now, it is a super lightweight, multi-tasking oil which helps to smooth frizz and seal split ends and can be used on wet or dry hair. Authentic Beauty Concept’s innovative methods include surrounding plant ingredients with ultrasound waves to crush them into concentrates, which is the gentlest way to preserve their benefits. The concentrates are then distilled using steam to extract the true essence of the ingredients in an environmentally friendly way. The brand has won Beauty Awards from Red and Cosmopolitan, and ingredients are sourced ethically including through the Sustainable Guar Initiative (empowering women with training and nutrition), and was used to create the luxe, high end hair looks for the Aadnevik A/W 20 LFW show.

www.authenticbeautyconcept.co.uk