Flipside PR has been appointed to handle the UK PR for Australian fashion underwear and outerwear brand Boody Bamboo Eco Wear. Recently launched in the UK, the brand is aimed at men and women who want a fashionable garment that fits perfectly. Boody fabric has been exclusively sourced and developed with up to 95% organic and chemical free bamboo yarn mixed with a touch of nylon and elastin to create a fabric that is soft, stretchy and wrinkle free. The seam free garments wash and wear beautifully, lasting much longer than cotton garments. Boody is also hypoallergenic and hydroscopic.

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