The UK’s leading probiotic and luxury skincare brand, Aurelia Probiotic Skincare has announced that is has been acquired by global wellness group H&H (Health & Happiness), global leader in advanced baby nutrition & care, vitamins and supplements. The partnership with Aurelia Probiotic Skincare adds to the Hong Kong founded group’s portfolio of brands which include the leading probiotic global brand Biostime; children’s probiotics and milk formula, Australia’s leading vitamin and supplements brand Swisse and Dodie, a French institution of baby care amongst others.

Launched in 2013 by Claire Vero, Aurelia Probiotic Skincare has been hailed the UK’s leading probiotic skincare brand having won over 100 awards, gained the most premium global positioning and a passionate cult following. Their skincare is designed for discerning women although their latest range ‘Little Aurelia’ offers enchanting bioorganic skincare for little ones. The exciting partnership comes at a time where Aurelia is set to rapidly grow on a global scale and expand its award-winning range with new-to-market innovations.

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