In Bloom announces rebrand as Augustine Lingerie and appoints CiCi PR

 

Lingerie brand In Bloom has rebranded as Augustine Lingerie and appointed CiCi PR to handle its PR activity. The brand plans to launch its SS14 collections at PURE London in August – see Fashion Insight Events. Augustine Lingerie uses sustainable materials including organic cotton, lyocell, end of line fabrics, and calais lace to make its bras which all have detachable straps that can be changed for a different colour and worn in different ways. Knickers are priced between £19 and £24 and bras between £29 and £50