ASICS has announced its partnership with Tokyo 2020 Japan Olympic and Paralympic Team. The official sportswear will be made of recycled clothes donated from people across the country to the Tokyo 2020 Japan Olympic and Paralympic Team. This will include shoes and bags for the Japan Olympic and Paralympic Team athletes under the JOC/JPC Gold Partner contract. The concept has been dubbed “japonism”, embodying the power and pride of the team by blending a traditional Japanese sense of beauty with the latest technology. While adopting traditional Japanese designs and techniques such as “origata” and “kasane no irome”. ASICS Institute of Sport Science (ISS) took around 4 years to research and develop the designs, and set three development themes: “conditioning” with high breathability, movability, and slip-on features, “diversity” with universal design and “sustainability” with ASICS REBORN WEAR PROJECT, recycled polyester and solution dye, a process that uses less water than conventional dyeing methods.

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