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ASICS announces partnership with KLM to introduce Vitality programme
ASICS EMEA has announced their latest partnership with KLM to enable more KLM employees and (frequent) travellers to discover the physical and mental benefits of running. As part of KLM’s Vitality programme, the partnership will give employees access to running events, training and ASICS footwear and apparel, including the “ASICS KLM100” running shoe, a specially designed running shoe to celebrate KLM’s centenary.
The partnership will connect KLM’s 30,000 employees to ASICS’ services such as the RUNKEEPER app and give employees access to technologically advanced footwear and apparel. The limited edition “ASICS KLM100” running shoe has been specifically created by ASICS to give KLM runners a lightweight, cushioned ride thanks to FLYTEFOAM Propel technology. The unique, KLM blue shoe features maps on the left and right insoles that together form a complete world map.
