Sport performance brand, ASICS has announced their collaboration with The Walt Disney Company. Ahead of the release of the hotly anticipated family blockbuster Disney·Pixar Incredibles 2, ASICS will deliver a cross-media campaign to get families moving this summer. ASICS will create a series of ‘super workout videos’ inspired by the powers of each of the Disney·Pixar Incredibles 2 characters; from super strength and stretch, to stealth, balance and speed. Featuring a number of international ASICS FrontRunners, the brand’s ambassadors of movement, each video will provide fun and achievable exercises for families to replicate as well as opportunities to visit the ASICS store and receive super rewards including certificates and incentives on exclusive products.

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