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Apothem appoints Aisle 8
Aisle 8 has been appointed to handle the communications for new CBD lifestyle brand, Apothem which launches today. Founded in 2018 by Amelia Baerlein and Tony North, Apothem was born from a series of their shared, positive and transformative experiences when taking CBD. Driven by a relentless energy to make premium CBD products, Apothem has established a board of experts who have over 30+ years’ experience in the cannabis and wellness industry. Together, they set out to produce an innovative CBD range for wellness challenges. Aisle 8 will manage all brand, product and editorial requests, stakeholder profiling and new product launches.