Luxury lifestyle brand APOCCAS has appointed Witt-Herring

 

Luxury lifestyle brand APOCCAS has appointed Witt-Herring to handle its PR activity. APOCCAS, standing for ‘Ancient Power on Cashmere, Cotton And Silk’ offers a collection of luxury scarves and wraps designed and handcrafted in Southeast Asia. The luxurious Vortex collection encompasses scarves, shawls, throws, blankets and cushion covers, created by hand, whilst embracing social awareness and working in harmony with nature. Every product is made on hand-looms using natural yarns, organic where possible, and dyed with botanical extracts or eco-friendly dyestuffs to achieve the desired predominant colour theme. Centered on the rich crafts-making traditions of ancient Siam, APOCCAS gives respect to both the artisanal arts & culture while championing the artisans themselves and, to a greater extent, the rural communities in which they live. A significant percentage of the company’s profits is earmarked to be reinvested in select rural community projects to help foster traditional craftsmanship. The Vortex collection is available online at apoccas.com starting from £81.00.