Cult US haircare brand amika have appointed celebrated hair stylist James Earnshaw as their new UK Artistic Ambassador. In his newly shaped role, James will be creating unique content for amika’s social platforms, appearing backstage, and on-stage, at key hair shows and also shooting annual creative campaigns for the brand in New York, where the brand originates. James has a distinguished hairdressing style of creating effortlessly sexy undone hair, and even though he is expertly skilled in cutting and colouring, his passion lays in editorial braiding and the art of
styling hair. As a keen session stylist James regularly shoots editorial and commercial content and his work has appeared on the pages of Marie Claire and ASOS magazine, as well as on national television shows including This Morning. As a favourite stylist of singer Fleur East, James has travelled around the world with Fleur, creating hair for her music videos, live performances and television appearances. James is a young, fresh, dynamic stylist with a huge passion for the hairdressing industry. His determination has led him to becoming creative manager of salon
group Bad Apple Hair where he is responsible for heading up branded imagery, mentoring the art team and being the face of the brand. A former member of the fellowship for British Hairdressing FAME team, James was also a finalist of the British Hairdressing Awards Midlands Hairdresser of the Year 3 times.

@amika_uk
@jhair_stylist
#hairrebellion