Luxury brand Alterna Haircare has unveiled its latest luxury styling collection Caviar Style. The range is formulated with effective ingredients that nourish and protect hair from even the most extreme heat or styling techniques. The technology behind the new range Flex-Strength Complex, a synergistic blend of straightening proteins and nourishing extracts, gives your hair both strength and flexibility to help prevent breakage due to vigorous hair styling techniques and heat tools. All products are free of sulfates, parabens, phthalates & synthetic colour. The Caviar Style collection includes: LUXE SHAPE Versatile Crème Gel (£29), GRIT Flexible Texturizing Paste (£29), CONCRETE Extreme Definition Clay (£29), INVISIBLE ROLLER Contour Setting Spray (£29) and SATIN Rapid Blowout Balm (£29). Three products from the collection; Luxe Shape, Grit and Concrete will be available in salons from September 2016 with the remaining two products; Invisible Roller & Satin available later in the year.

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