Accessorize has announced the launch of its brand new cosmetics line featuring a range of make-up products for eyes, lips, face and nails. Designed with the Accessorize teen to twenty-something customer in mind, the range focuses on essential items. The product range includes: Magic Eyelashes, a new mascara innovation featuring a transformable wand which can be twisted into three different precision brushes. Providing length, curl and volume, Magic Eyelashes comes in jet black and can be complemented with two options of eyeliner. Eye Love It is a gel liner to create sharp lines and fancy flicks and can also be blended for a soft smoky finish, whilst Eye Lover delivers long lasting definition from a liquid line perfect for creating both subtle and more dramatic looks. The Tame Me Brow Shaper brow kit comes complete with three tones of colour and an applicator wand and gel to shape brows flawlessly. A selection of eyeshadow pots and mini tubes are also available in shimmering cream formulas along with the Gem Eyeshadow compacts which contain a highly pigmented powder shadow available in three striking trend colours. For lips, the collection presents a variety of products, including the Chubby Lips lip pen, Love Lips lipstick and Light Me Up Gloss, which comes in four shades and includes a neon LED light-up lid easy application. Products for the face include a mattifying Prime Time primer containing vitamin E to nourish the complexion and create a soft and smooth base, a three-tone Hide & Conceal Me concealer kit, a shimmering finish Highlight Me powder for the perfect radiant glow and brightening effect, and a selection of blushers and bronzers including the Make Me Blush and Shimmer Powder Mosaic compacts. The collection also includes a range of Nail Polishes which comes in 39 glossy shades ranging from natural nudes and pastels to glitters and bright pop finishes. There are also two top coat options available in gloss and matt. Formulas are hard wearing and long lasting and come presented in unique faceted bottles. The collection will be available in selected stores from July with prices starting from £4 for a Glitter Gloss and go up £14 for an Eyeshadow Palette.

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