Model and television presenter, Abbey Clancy, is joining the Avon family as the face of her first fragrance, Avon Cherish. Abbey will be joined by her mother, Karen, in the campaign which launches in time for Mother’s Day 2015. This is the first time the two have partnered on a campaign and Abbey was excited to be given the opportunity to work alongside her mum, “I’m delighted to be the face of Cherish and I have been so lucky to share the experience with my mum. We had such a laugh on the shoot and it’ll be a memory we’ll always cherish.” Abbey and Karen’s Cherish campaign launches in 2015, with the fragrance priced at £14, 50ml. The scent will be available at avonshop.co.uk or through local independent Avon representatives.

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